Our Process

Discovery

I’m excited you found this site! I created this FAQ to orient you with how I work.

I value an initial conversation, via phone, video conference or in-person visit. I want to hear your story: How you started your business, the influences that led you to create it, the geeky details that allow you to offer something unique.

Based on our meeting, I will create a communications and marketing proposal tailored to your needs and goals. After listening to your feedback and answering your questions, we will decide whether to work together within the next seven days.

Immersion & Communications Materials Development

Upon our initial start date, I will familiarize myself with your business and become an expert on your brand. I will create communications materials such as a backgrounder to explain the best aspects of your business simply and effectively. The goal is to finalize materials within the first week so that I can quickly move to the next phase.

Press Targeting and Outreach

I match my current contacts and establish connections with new contacts who will cover your product/business/event.  Together, we will identify the unique facets of your business/creations to pair them with the right journalists and the news cycle. To identify the catalytic moments of your product or brand that justify dedicated features, I will work closely with you to understand your brand mission, data, loyal advocates and the unique stories of your journeys.  I’ll secure interviews with you, site tours, coordinate trial samples, set up photo shoots, fact-check, and more.

From there, I use my superpowers of
Persistence and Resilience
—which is what PR really stands for —
to continually advocate for your product and business to achieve quality press and partnerships.

Broadcasting the Results

I will share press results as close to publication as possible, and in a format that makes it turnkey for you to share with your stakeholders, your social media handles and your email list. I will send a quarterly report for us to review and analyze what had the best impact on your business so that we can calibrate for the next quarter.

Looking Forward

I hope we will enjoy and value working together so much that you will engage me whenever you plan to expand or refresh your brand. I want to be the first to know and share juicy good news about your business evolution with press. I want our collaboration to be so successful that others compliment YOU, and you feel proud to let them in on your secret—ME!